TRAVEL, HOSPITALITY & EVENTS TECH
From next-gen PMS and guest experience platforms to live event ticketing and corporate travel management, travel and hospitality tech is undergoing a massive cloud and AI transition. We connect exceptional vertical platforms with the strategic acquirers and sponsors driving industry consolidation.
Sector & vertical software deals
Aggregate transaction value
Senior partner-led execution
YOUR BANKER
David leads the Travel, Hospitality & Events Technology practice. With more than 70 completed transactions representing over $30B in aggregate value, David leads every meeting, negotiation, and strategic outreach directly.
Managing Director, Travel, Hospitality & Events Technology
WHAT WE DO
Whether preparing for a strategic exit, private equity recapitalization, or structured growth equity raise, we position travel and hospitality software companies for maximum market valuation.
We put our influence to work getting you the best valuation and deal terms.
Institutional capital raising engineered to support rapid scale without unnecessary dilution.
Our experience spans every major software and infrastructure layer in travel, hospitality, and live entertainment.
Next-gen cloud PMS, multi-property management, and core hospitality operating systems.
Primary and secondary ticketing, festival access control, and experiential venue software.
GDS connectivity, NDC aggregators, OTA channel management, and direct booking engines.
Contactless check-in, in-room automation, digital concierge, and guest loyalty platforms.
Dynamic rate optimization, demand forecasting, and yield management algorithms.
Enterprise travel booking tools, expense management, and corporate duty-of-care software.
Experience booking software, operator scheduling, and attraction pass distribution.
Cloud restaurant point-of-sale, kitchen display systems, and table reservation engines.
Where our senior bankers trained before Nfluence.
YOUR OPTIONS
Every banker says they run a competitive process. Here is what actually changes depending on which route you take.
Enough that no single party sets the terms
What the market will actually pay, priced by competition
Four to seven months
Highest, and planned for
Real alternatives, including walking away
Managed deliberately, under NDA and staged disclosure
| Metric | Take the inbound call | Run a limited process | Run a full process |
|---|---|---|---|
| Buyers at the table | One | Two or three | Enough that no single party sets the terms |
| What you learn about the market | One party's view of your value | A partial read | What the market will actually pay, priced by competition |
| Time required | Weeks, mostly reactive | Two to four months | Four to seven months |
| Disruption to the business | Low at first, high if it drags | Moderate | Highest, and planned for |
| Your negotiating position | Whatever they decide to offer | Some leverage on price and terms | Real alternatives, including walking away |
| Confidentiality | Easiest to contain | Manageable | Managed deliberately, under NDA and staged disclosure |
Timeframes are typical ranges for middle-market technology transactions and vary by company, sector, and market conditions.
Acquired by Cvent (Blackstone)
Exclusive financial advisor to the seller
Has been acquired by LEMNIS
Financial advisor on its sale to LEMNIS
Strategic recapitalization
Lead placement agent
Acquired by Visit Group, a portfolio company of PSG
Financial advisor to the seller
Has been acquired by Mode Mobile
Exclusive financial advisor to the seller
Has been acquired by Zucchetti
Exclusive financial advisor to the seller
Growth debt financing from Trinity Capital and Level Equity Financing
Lead placement agent
Has been acquired by Monex Financial Group / Coincheck
Exclusive financial advisor to the seller
Acquired by Aldrich Capital Partners
Exclusive financial advisor to the company
Advised PracticeSuite on acquisition of MicroMD
Exclusive financial advisor to the buyer
Received financing from Heritage Bank of Commerce
Capital raise lead
Carve-out from Henry Schein acquired by PracticeSuite
Exclusive financial advisor to the buyer
Acquired by Level Access, a portfolio company of KKR & JMI Equity
Financial advisor to the seller
Has been acquired by Charlesbank Capital Partners
Exclusive financial advisor to the seller
Has been acquired by Yieldstreet
Exclusive financial advisor to the seller
Follow-on public offering
Financial advisor on follow-on equity offering
Has been acquired by Constellation Software
Exclusive financial advisor to the seller
Advised on strategic acquisition of Rotor Video
Exclusive financial advisor to the buyer
* Select transactions shown. Includes current Nfluence bankers' experience at prior firms. Full track record available upon request.
INSIGHTS
Sector reports, valuation multiples, and M&A trends in travel, hospitality, and event technology.
How private equity sponsors are assembling end-to-end hotel tech stacks around cloud PMS cores.
Read more
Valuation trends across primary ticketing, cashless venue payments, and fan engagement tools.
Read moreWhy software that drives direct supplier revenue commands top-quartile revenue multiples.
Read more
How payments attachment rates are transforming valuation narratives for vertical SaaS founders.
Read moreTHE MARKET READ
Projected global travel & hospitality technology market spending through 2027.
Of hospitality and venue operators accelerating cloud and contactless guest technology.
Average valuation premium for integrated vertical software platforms with payments attachment.
The travel, hospitality, and live events sector has moved decisively from legacy, on-premise point solutions toward unified, cloud-native operational ecosystems. Hoteliers, event producers, and travel management companies are demanding integrated workflows that bridge direct booking, dynamic pricing, property management, and post-stay guest engagement.
Private equity sponsors and strategic platforms are actively consolidating niche vertical leaders who demonstrate high net revenue retention and strong recurring software revenue.
For companies operating between $10M and $50M in ARR, buyer interest is heavily concentrated on software that drives direct bookings, reduces operational labor costs, or unlocks embedded financial services.
Positioning your business effectively requires communicating not just gross volume or GMV, but software margins, customer acquisition unit economics, and platform stickiness across multi-property or multi-venue enterprise customers.
Phocuswright Research, Skift Hospitality Tech Index, and Nfluence Partners proprietary market intelligence.
WHERE WE'LL BE
Connect with David Lamb during the annual gathering of travel technology executives, founders, and strategic buyers.
JW Marriott Desert Ridge. Phoenix, Arizona
David Lamb, Managing Director, Travel & Hospitality Tech
A confidential, senior-level strategy session. Discuss recent transaction multiples in your sub-vertical, active strategic and PE acquirers, and how to best position your metrics 12 to 24 months before entering the market.
Get honest feedback on valuation expectations, timing considerations, and buyer appetite across strategic and financial sponsors.
Senior calendars fill quickly around major industry events. Request a 1-on-1 private discussion ahead of the conference.
Not attending Phocuswright? David holds meetings in San Francisco, New York, and remotely. Book a call directly.
FAQ
Valuations are driven primarily by recurring software revenue (ARR), net revenue retention (NRR), gross margins, and payments monetization. Platforms with strong gross margins (>75%) and low churn command meaningful premiums over transaction-heavy GMV businesses.
We help founders bifurcate and articulate their revenue mix: isolating high-margin recurring software from volume-based processing. Presenting clear unit economics helps acquirers value each revenue stream appropriately rather than applying a blended discount.
Both are active, but with different playbooks. Strategics seek differentiated technology or proprietary distribution channels. PE firms seek scalable platforms with >$10M ARR that can serve as roll-up vehicles for complementary vertical add-ons.
The ideal window is 12 to 18 months before an active liquidity event. Early engagement allows us to help you optimize contract structures, clean up capitalization, and cultivate buyer relationships ahead of a formal process.
We employ tiered data rooms, anonymized customer cohorts, and strict NDA protocols. Identifiable customer metrics and sensitive pricing structures are only revealed to final-round bidders under advanced exclusivity.
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