Pure-play GMV volume without attached software revenue is receiving discounted valuation treatment. In contrast, marketplaces that embed workflow tools, inventory visibility, and net-term financing are achieving record strategic premiums.
Commerce Technology & Marketplaces
The B2B Marketplace Playbook: Moving from GMV to High-Margin SaaS
Brewer Stone
September 16, 2026
01 Min read
SUMMARY & PERSPECTIVE
How adding workflow software, trade credit, and dynamic procurement unlocks 10x+ valuation multiples for marketplace operators.