Strategic software acquirers are buying companies that connect top-of-funnel marketing campaigns directly to post-sale customer support and loyalty workflows.
Marketing Technology & Consumer Experience
Consolidation in CX: Combining Support, Marketing, and Sales Automation
John Batdorf
September 17, 2026
01 Min read
SUMMARY & PERSPECTIVE
Private equity sponsors and enterprise platforms are assembling end-to-end customer interaction suites to displace point solutions.