nFluence technology enables companies to have fast, fun, valuable conversations with their consumers about what they are interested in resulting in an unprecedented and accurate picture of what content, advertising, and offers consumers will actually respond to. The nFluence Interest Graph technology can be applied to ads, deals, offers, vouchers, music or TV and to any form of digital content or anything else you want to promote on any platform you choose.
Consumers are feeling the pain of ever-increasing content served from social feeds, online interactions and TV. They want what interests them without having to wade through inferred and often inappropriate content served up by invasive behavioral targeting techniques such as data exhaust sniffing. The conversations consumers have via nFluence technology personalizes the content that comes their way and finds the 'stuff' that interests them with uncanny accuracy, and most importantly, with their enthusiastic participation.
nFluence’s user experience allows consumers to create an uncannily accurate interest graph by simply sorting 40 known brands up or down. In less than 30 seconds nFluence’s proprietary brand affinity data base and interest graph algorithms generate an almost 600 dimension deep consumer interest graph along with an 84 dimension deep demographic profile. We call this an "Advertar". These almost 700 dimensions can be used to produce the probability of a consumer’s interest in a particular offer or other piece of content. We analyze the semantic distance between a user's interest graph and all available content to provide a uniquely personalized experience. Our unique patent pending tools avoid the cold start and scalability issues inherent in collaborative filtering and provide results more granular than taxonomy-based behavioral targeting technology.
Consumers are involved deeply in our applications, typically giving approximately 8500 data points per application launch through viewing and sorting 13 recommended pieces of content.
We have a very simple maxim to this – the consumer owns their preferences. Once we engage the consumer in this process they feel a strong sense of ownership, as evidenced by their engagement in the applications our clients provide. We are in the right contractual place to use the consumer’s preferences but we are unambiguous about who ultimately has the right to change, delete or add to it.
The nFluence SaaS platform is designed to be integrated into existing and future infrastructure. It was specifically architected to help extract the maximum value from enterprise systems such as CRM, e-commerce and digital content management systems for content delivery on any device.
There are three elements for an implementation:
nFluence Media Inc. was established in Seattle in March 2011 after having developed the core technology over the previous 1½ years by Brian Roundtree (following his sale of SnapIn to Nuance for $235M), Henry Lawson (ex-President of Donovan Data Systems, Adtech’s largest player processing $85BN in media spending annually) and Tom Huseby (renowned Seattle Entrepreneur).