nFluence empowers consumers to retake control of their digital presence. Marketers have spammed us to such an extent that it takes an average of 250 messages to reach just ONE consumer – leaving 249 recipients to ignore the message, often confused or annoyed that they were ever contacted in the first place.
We have spent over two years working to remedy this glaring issue at hand. We've thought long and hard to devise a manner in which consumers can create their own anonymous profiles, called advertars™, and use them to personalize the information that comes their way. In this way, consumers are able to take back control… and use THEIR nFluence!
Our patent pending technology, the Brand Sorter, allows the consumer to like or dislike various brands from a series of options. The process is fun, quick, and easy. From there, we draw conclusions from the data of over 50,000 consumers, which corresponds to the brands the consumer has selected… and that's how we create an anonymous profile for you! This unique persona, or advertar™, tells us all about your interests and preferences without you ever having to give us a single piece of your personal information.
This process reveals none of your personal information, nor does it place you in a bucket where one size fits all – it is tuned around your INTERESTS, and it is 100% under your control.
dealBoard is our first app, and it is aimed at resolving one big problem consumers face – the challenge of wanting access to great offers, discounts, and information without enduring interminable emails, texts, and junk mail from advertisers.
With the release of dealBoard, we have succeeded in building a unique database of over 35,000 offers, drawn from restaurants, travel companies, retailers, and service providers across the globe. We filter this ever-revolving set of offers based on your location and the unique characteristics of your own, personal advertar™.
The recently-launched iPhone app, dealBoard, is the first showcase of nFluence's technology. Using its proprietary, game-like tool called the "Brand Sorter", dealBoard users receive access to custom, aggregated sets of daily deals that appeal to their unique tastes and interests. The app is 100% free, and it pulls from nearly every major daily deal source to provide a personalized selection of offers to each of its users. All of this, front to back, dealBoard accomplishes without sending you a single email or collecting any of your personal information.
Tom has a long history of entrepreneurship starting inside major corporations and for the last 20 years in start-up companies focused in mobile. Tom also serves as a venture partner for both Oak Investment Partners and Voyager Capital.
Henry’s background is 20 years running marketing technology companies from Interep, the largest US radio saleshouse to Donovan Data Systems, the technology backbone of media agencies processing 90%+ of USA and UK TV spending.
Brian has founded three successful mobile technology companies the last 15 years including Action Engine (the first mobile personal assistant on palm devices for O2), and SNAPin (automated customer handling for MNOs, enabling a 75% reduction in the need for helpdesk calls for its largest customer, Vodafone).
Eileen has an extensive accounting and finance background, with an emphasis on early stage companies in the mobile phone, software and cable industries. She held senior financial positions at SNAPin Software, LiquidPlanner and Meteor Solutions prior to joining nFluence.
Kevin has decades of designing and implementing successful computer products in startups ranging from financial analysis to cell-phone self-help. Kevin previously held senior positions at SNAPin, Action Engine, and Nuance.
David is a software developer with over 25 years of software engineering experience on platforms ranging from mobile handsets to large application server farms. David has worked on software that has been deployed in small, medium, and large data centers as well as over 3 million mobile handsets at major world-wide carriers.
Will has over a decade of experience as a front-end and middle-tier developer, with a focus on user interfaces. Will previously held roles at SNAPin and Action Engine.
Rowan has an extensive background in the mobile games and app industry. He has held various marketing and business development roles since the early days of the mobile games industry from 2005. Formerly VP Business Development at Genera Interactive, and was previously responsible as a consultant for successfully populating the Vodafone app store with 1000 apps at launch.
Barry was until recently Director of Mobile Media and Mobile Advertising at Everything Everywhere and was previously in very senior or founder roles at Packet Vision, BlinkTV, MTV and HTV.
David is a member of the Washington State Bar and is registered to practice before the U.S. Patent and Trademark Office. In addition to his JD, he earned an LLM at the University of Washington’s Intellectual Property and Policy Program. David previously worked on legal matters (including many for Fortune 100 companies) which involved a broad range of technologies including software, computer hardware, business methods, e-commerce, telecommunications and networking, mechanical devices and semiconductor processing.
Among other things, Burton has led the creation of nFluence’s proprietary database enabling us to build accurate characteristics for any persona without the consumer sharing any personally identifiable information.
Seattle evenings are cold and wet, so Batman’s rhythmic purring keeps us on track!
phone: (800) 975-6810
email: info@nfluence.com
nFluence media, inc.
999 N. Northlake Way
Seattle, WA 98103
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nFluence media, inc.
Portland House, Suite 1809
Bressenden Place
London, SW1E 5RS
UK
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